Platform

Maybe you already have a personal Pinterest account, but did you know that Pinterest can help engage your readers? Well, it can! Pinterest can be a tool that helps identify what common interests you and your audience share, and as a side benefit, provides inspiration and organization for your blog. As a writer, you may already use a blog to communicate with readers, but do you ever struggle to create content that resonates with them? Pinterest can help train your mindset to focus on reader needs. When Pinterest and blogging join forces, you can generate new content ideas. Plus, unlike other social media platforms, Pinterest is a search engine, which means your content won’t expire. Learn more about Pinterest in this hands-on class and how you can both enjoy this platform and make it work for you. Note: The technical aspects of the blogging integration portion will apply to WordPress.com users. Other platforms may have similar integration options, but the examples given will be for WordPress.com.

If you want to increase your influence and your audience, you need to be on Instagram. In this workshop with Jillian Lancour, you’ll learn:

∙ Why you should be using Instagram TODAY
∙ How to use the Instagram app to its full potential
∙ How to create a theme and understand your brand’s specific content
∙ Tips and tricks to make your photos stand out
∙ How to capture attention with your bio and first 9 photos
∙ How to make your photos look professional
∙ How to use Instagram stories
∙ How to network and grow on Instagram
∙ How to know which hashtags you should use for your brand.

This course will assist authors to increase the sales of their books through savvy marketing techniques. Susan sold over 5000 copies of her book, 7 Steps to Get Off Sugar and Carbohydrates, in fourteen months. In this teaching, Susan reviews the pre-publication foundation and post-publication marketing strategies, so your book sales soar. This class even includes a 6-month marketing plan that provides step-by-step instructions of what to do and who to contact to promote your book.